Delta Test 5 Listening 2 Q 6-11

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Question 1 of 6

1. Question
6. What is the discussion mainly about?
- A. Why some people are immune to the message of advertising
- B. The language and techniques of advertising claims
- C. How the celebrity endorsement works to sell products
- D. The elements of a creative advertising campaign
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Question 2 of 6

2. Question
7. Why does the professor say this:
- A. To classify ads by the quality of the products they sell
- B. To criticize ads that make false claims about products
- C. To explain how advertising uses language to mislead
- D. To illustrate the concept of immunity to advertising
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Question 3 of 6

3. Question
8. Which statement accurately describes parity products?
- A. Parity products appeal to a class of consumers who share the same values.
- B. Parity products are not popular, so advertisers do little to promote them.
- C. Parity products are expensive, so they make consumers feel special.
- D. Parity products have several brands that are all similar in quality.
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Question 4 of 6

4. Question
9. According to the professor, how do advertisers promote parity products?
- A. They use a few basic techniques to create an illusion of superiority.
- B. They rely on consumers to tell other consumers about the product.
- C. They focus on the consumers who have the most money to spend.
- D. They do very little advertising because people buy the product anyway.
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Question 5 of 6

5. Question
10. Which advertising techniques do the speakers discuss? Click on 2 answers.
- A. Appeal to patriotism
- B. Endorsement by a famous person
- C. Promotion in social media
- D. Statistical claim
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Question 6 of 6

6. Question
11. Listen again to part of the discussion. Then answer the question.

What does the professor imply when he says this:
- A. People are more likely to remember ads with a positive message.
- B. Advertising affects even intelligent people, whether they know it or not.
- C. Most consumers know the difference between lies and the truth.
- D. If an advertising claim is false, smart consumers will criticize it.
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Delta Test 5 Listening 2 Q 6-11

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Delta Test 5 Listening 2 Q 6-11

Delta Test 5 Listening 2 Q 6-11

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