Delta Listening Quiz 3 Q 6-10

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Question 1 of 5

1. Question
6. What is the main idea of the lecture?
- A. Television research is an interesting field.
- B. Advertising is effective in selling products.
- C. Television promotes a culture of consumerism.
- D. The television industry should be regulated.
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Question 2 of 5

2. Question
7. According to the professor, why do researchers study television?
- A. To learn about the types of programs
- B. To understand the culture of the society
- C. To decide which programs to export
- D. To measure how well it sells products
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Question 3 of 5

3. Question
8. According to the professor, why do advertisers have control over television programming?
- A. Advertisers have the best ideas about what viewers want.
- B. The television industry depends on money from advertisers.
- C. The government permits advertisers to vote for programs.
- D. Most television stations are owned by large corporations.
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Question 4 of 5

4. Question
9. Listen again to part of the lecture. Then answer the question. Why does the professor say this:
- A. To argue that television images of life lack depth and meaning
- B. To warn students not to spend more money than they can afford
- C. To show that television programs can contribute to personal growth
- D. To recommend that students watch only high–quality programs
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Question 5 of 5

5. Question
10. What is the professor’s opinion of television?
- A. Television is the best way to advertise products and services.
- B. Television has had a mostly negative effect on society.
- C. Television has been unfairly criticized by intellectuals.
- D. Television deserves credit for creating an affluent society.
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